The Creative Entreprenuer

Jennifer’s business strategy can be seen throughout the pages of the The Creative Entrepreneur by Lisa Sonora Beam, who used journal pages as illustrations for her book. The cover is Jennifer’s mixed-media representation of a technique used by corporations to examine “strengths, weaknesses, opportunities and threats”. Lisa’s book translates exercises from her MBA training to the visual journal process. She helps artists think through successful business plans that will sustain their souls and be viable. Jennifer took to her creative workshop, and later the book, because it combines her love of art and problem solving through self reflection. The book is available on Amazon.